The gaze -- a good amount of bull.

The latter portion of Spectatorship, Power, and Knowledge on the influence Western gaze has on the perception of Eastern culture illustrates very well the ignorance people, who intend on adhering to differences, have from not being fully exposed to different kinds of societies. Most significantly, the last image--the Guess advertisement with the scantily clad women in the rice paddie--evoked more confusion and disgust than curiosity and a desire to purchase Guess products. Having come from Asia, being of Asian decent, this advertisement communicates incredible ignorance on the part of the creative department of whichever advertising firm it was that made it, and I am disinclined to buy any more goods from Guess now.