What peaked my interest in this week's reading was the absence of discussion on typography and logos, both of which are essential to the "manufacturing of desire," as it were.
Whether you have noticed, a lot of the new typefaces used in today's market are sans serif--plain, discreet, understated. Clean, concise. For example, Apple Computers capitalized the sans serif typeface with their i__(insert product name)__ products. A long time ago, back when circuses were still popualar places to go for fun, you saw text on advertisements that were serifs. A long, long time ago, people wrote in really serif-ed font.
And clearly, this chapter has left out typography's importance.
I wish I could go into further detail, but my knowledge of this study is limited by only leisurely study.
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